A worked brief for a multi-service company.
Start with the two or three services that create different buying questions. A facilities company, for example, may need one route for recurring commercial work and another for a defined one-off project. The homepage introduces the company once; the service pages then explain suitability, inputs and next steps without duplicating the same sales copy.
Proof belongs beside the claim it supports. A project image can explain the type of work, while a short process section can show what happens after contact. Client names, addresses, outcomes and certifications appear only when the business confirms them.