Group treatments in a client-friendly way
A client choosing a first brow appointment may not know how your shaping and tint services differ. We organise the website around the treatments you actually offer, with clear descriptions and the practical details needed to choose a next step. Duration and current price information can sit alongside each service, rather than requiring visitors to search a separate, unexplained list.
You confirm the treatment menu, current duration and price. VURM groups services around real client choices, helping visitors distinguish nails, brows, lashes, facials, massage or the salon’s actual alternatives.
Publish practitioner facts precisely
Clients want to know who will provide their treatment. We give practitioner information a useful place near the relevant services, using the names, training and experience you can verify. The page can introduce a person's approach without turning a course into a medical qualification. A clear explanation of who does what is more useful than an unsupported claim that every treatment suits everyone.
You supply verified practitioner names, training and memberships. VURM connects each fact to the relevant treatment without inflating a course into a medical qualification, giving clients a sound basis for trust.
Explain preparation and aftercare
Preparation instructions belong where a client can find them before making an enquiry. We present the salon's own patch-test policy, arrival advice and approved aftercare information next to the appropriate treatment. A visitor can see when to discuss a requirement with the practitioner. The website explains the process; it does not decide an individual's suitability from a general treatment description.
You provide the salon’s preparation, patch-test and aftercare information. VURM places it at the right decision point, so visitors arrive better prepared while individual suitability remains with the practitioner.
Keep claims cosmetic and supportable
Treatment copy should make your service understandable without promising a particular result. We describe the actual process and cosmetic purpose, supported by the material you provide. Approved images can illustrate work with clear context. Claims about treating conditions or guaranteeing a change are kept out, so your website remains focused on the salon's real offer and a practical route to contact.
You approve factual language about process and cosmetic appearance. VURM writes treatment pages without medical promises, guaranteed outcomes or unsupported before-and-after claims, protecting clarity as well as credibility.
Example: a first brow appointment
A visitor compares shaping and tint options, reads the patch-test policy and checks who provides the service. She sends a concise enquiry about timing; the practitioner confirms suitability and the appointment separately.
A page structure built around buying decisions
A welcoming home page; treatment categories with factual scope; practitioner profiles containing verified information; preparation and aftercare guidance supplied by the salon; premises and access; pricing where current; and an enquiry route.
Example: an enquiry for your business
A first enquiry needs a chosen service, contact details and a preferred time to talk. We avoid collecting health histories in a public website form. Your practitioner can discuss suitability, patch testing and preparation through the agreed personal process. The confirmation text makes clear that sending an enquiry does not itself confirm a treatment, appointment or final price.
How VURM builds your website
VURM reviews your offer, customer questions and usable material. The proposal fixes pages, features, responsibilities and timing. After approval, VURM builds the design, mobile pages and enquiry route; you supply confirmed business facts and properly licensed images.
Before handover, we check copy, links, forms and mobile presentation. You approve services, prices, opening details and legal content. Publication follows only within the agreed scope.
VURM Pro or VURM Business
VURM Pro starts from £1,495 for up to five agreed core pages, design within your brand, mobile presentation and an enquiry route. VURM Business starts from £3,295 for a dedicated information architecture and broader business content, including one-off foundational settings to support search discoverability and make page information easier for AI search services to read at handover. Hosting and ongoing support are separate from the website build. Your proposal confirms pages, features, price, schedule and tax treatment before work starts.
A clear commercial boundary
VURM builds the pages and enquiry route agreed in the proposal. Booking, payment, uploads and integrations are included only after separate assessment and written scope. Price, timing and tax treatment are confirmed before work starts.
Questions people often ask
Clear answers before you decide.
How should treatments be organised?
By real service category, with duration, price basis, preparation and practitioner where relevant.
Can I list practitioner qualifications?
Yes, when current, verifiable and described without expanding their scope.
What should I say about patch testing?
Publish the salon’s actual policy and let the practitioner confirm what applies to the client.
Can the page make medical claims?
No. Beauty copy should not claim diagnosis, treatment or guaranteed clinical outcomes.
May I use before-and-after images?
Only with permission, consistent conditions and no promise that others will get the same result.
Does an enquiry confirm an appointment?
No. The salon confirms suitability, service, price and time.