Separate domestic and commercial work
A householder comparing cooling options has different questions from a shop manager planning work around opening hours. We organise your website around the work you actually undertake, with clear routes for domestic and commercial enquiries. Installation, servicing and maintenance can be explained separately, so a visitor understands which service to discuss before sending details about the property.
You confirm the domestic and commercial work the team actually undertakes. VURM builds separate service journeys, helping a householder, office manager or shop owner reach the right survey rather than a generic contact page.
Turn service area into a useful decision
An enquiry from outside your working area can waste time on both sides. We make your actual coverage easy to find beside the relevant service and contact route. Towns, survey areas and any call-out limits come from your business. The wording can distinguish routine maintenance coverage from larger installation projects where travel is agreed individually.
You provide the real towns, radius and call-out limits. VURM places coverage beside each enquiry route and presents it clearly on mobile, so visitors can decide whether their property is within reach.
Prepare a sensible survey
A useful first enquiry gives you a starting point for a survey. We help visitors describe property use, rooms or zones, existing equipment and access, without presenting a room-size calculation as an installation design. A short explanation of your assessment process shows what happens next and why you need to review the site before confirming the system and scope.
You set the information needed before a survey: property use, rooms, existing system, access and timing. VURM turns it into a focused brief while leaving sizing, electrics and unit placement to the installer.
Explain maintenance without scare tactics
A customer looking after an existing system needs a different explanation from someone arranging a new installation. We give your maintenance service its own practical content: what the visit covers, which equipment you support and how to raise a service enquiry. Your own guidance supplies the detail. Unsupported claims about energy savings, health or equipment life are left out.
You supply maintenance steps and manufacturer guidance that the business follows. VURM explains filters, condensate and inspection in plain English, without unsupported claims about health, savings or equipment life.
Example: cooling a shop floor and stock room
A retailer needs two different zones and has limited outdoor-unit space. The site helps them provide floor use, access and opening hours, then the installer surveys loads and placement before confirming scope.
A page structure built around buying decisions
A service-led home page; separate domestic and commercial pages; installation, maintenance and repair information limited to real services; areas covered; evidence-led project examples; survey process; and a focused enquiry form.
Example: an enquiry for your business
The enquiry can collect property type, location, rooms or zones, existing equipment and a preferred time to talk. We agree the necessary fields with your business and leave technical sizing to the survey. Your team then reviews the information and confirms the next step. Sending the form does not commit you to an installation date or provide a fixed quotation.
How VURM builds your website
VURM reviews your offer, customer questions and usable material. The proposal fixes pages, features, responsibilities and timing. After approval, VURM builds the design, mobile pages and enquiry route; you supply confirmed business facts and properly licensed images.
Before handover, we check copy, links, forms and mobile presentation. You approve services, prices, opening details and legal content. Publication follows only within the agreed scope.
VURM Pro or VURM Business
VURM Pro starts from £1,495 for up to five agreed core pages, design within your brand, mobile presentation and an enquiry route. VURM Business starts from £3,295 for a dedicated information architecture and broader business content, including one-off foundational settings to support search discoverability and make page information easier for AI search services to read at handover. Hosting and ongoing support are separate from the website build. Your proposal confirms pages, features, price, schedule and tax treatment before work starts.
A clear commercial boundary
VURM builds the pages and enquiry route agreed in the proposal. Booking, payment, uploads and integrations are included only after separate assessment and written scope. Price, timing and tax treatment are confirmed before work starts.
Questions people often ask
Clear answers before you decide.
What should an installation enquiry include?
Property use, rooms or zones, existing equipment, access, location and preferred timing.
Can the website calculate the right system size?
No. Sizing needs load, layout and site conditions assessed by a competent installer.
Should domestic and commercial services share one page?
They can share a site, but each needs its own requirements and enquiry route.
Can I claim a percentage energy saving?
Only with evidence for the exact comparison; avoid generic savings claims.
How should I show my service area?
Use the places or radius the team really covers and state survey or call-out limits.
Can customers book an install online?
The standard route is an enquiry; a confirmed appointment follows your assessment.